Saturday, September 01, 2007

Itzhak Beery, Jewish Logo

Star of David logo
Photo of a hinted Star of David designed for The Jewish Board of family and Children Services in 1980 is courtesy of Itzhak Beery, a native Israeli designer who lives in New York. Beery started a web site dedicated to showcasing the ingenuity of the creative minds on
He wrote on his web page:
design rational: Our assignment was to update a 60-year-old typography and image with a contemporary symbol to signify the agency activities. The Star of David is combined with geometric shapes suggesting a mother caring for two children. Years later the organization went back to a type only logo, to avoid being recognized as too Jewish.

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